THE MICROSOFT CLOUD

Silver Effie 2017: Business-to-Business campaign

The future of business is in data, and the future for tech companies is in offering the best cloud service to host and analyze that data.
In 2013, Amazon had a seven year lead in the market, and Microsoft wasn't even in the conversation.

But the point wasn't to become a competitor in the market - the business world needed to know that Microsoft was the cloud leader.

In order to inspire the c-suite to imagine what is possible in the Microsoft Cloud, we showed them how the platform was empowering businesses around the globe to save money, reach more customers, and run more efficiently.

MY ROLE:

I attended briefings and Q&A's with our subjects in order to develop each story. I researched the technology, directed storyboard artists, and wrote treatments and scripts. Both at the office and on location, I worked with the director to develop shooting scenarios, and wrote the interview questions that fueled our docu-style films. 

In post, I worked with the editor to craft each story, and wrote copy to promote each video across social media.